Toronto, Canada - October 28, 2008
- Dealerships throughout North America combat difficult economic conditions with
MLS's integrated customer management system (CMS):
- 10 percent increase in accessory sales
- 15 percent increase in repeat sales
- 22 percent increase in repeat customer service sales
- 11 percent increase in service sales overall
- 10 percent increase in CSI results
- 95 percent decrease in your time to retain customers
"CMS Version 4 offers a complete customer lifecycle and ROI management system
for the powersports industry," said Jeff Stephen, president of MLS.
"We provide the tools to close the sale, maintain customer contact, build loyalty
and generate revenue while tracking their ROI."
The new version addresses crucial gaps in the powersports sales cycle. Recent MLS
research indicated that:
- 50 percent of all leads were never followed up.
- 80 percent of trade show leads were never followed up
- 60 percent of email leads were lost due to slow responses.
"The cost to acquire new customers is six times greater than the cost of selling
to repeat customers," Stephen said.
"New customers average a 19 percent closing ratio, while existing customers
exceed a 50 percent closing ratio. There is a definite need here for effective customer
management."
According to the MLS research, a 5 percent increase in customer retention could
increase profits by 85 percent.
"A disappointed customer will tell between 8 and 10 people," Stephen said.
"However, 70 percent of complaining customers will remain faithful if you resolve
the issue well.
"It's not just about getting new customers. It's about keeping the ones you’ve
already earned’."
CMS version 4 offers increased functionality in key areas:
- Lead Management
- Loyalty Marketing
- CSI survey reporting.
This complete solution gives companies the tools to track their leads from acquisition
to sale, through the ownership cycle, and into the next purchase.
Survey Reporting measures customer satisfaction throughout the process, managing
referrals and customer defection.
"Businesses maximize profits just by managing their leads and customers more
efficiently," said Darcy McNamara, Business development manager for MLS. "And
that's just what CMS version 4 helps them do."
Retailers are able to set up real-time reporting across single or multiple stores
on one web-based system, providing an enterprise-level view of customer activity
across all departments. Performance scorecards deliver concise reporting of key
indicators.
For more information on how CMS version 4 can increase sales for your dealership,
contact us at http://www.marketingloyalty.com or (866) 757-0750.
About Marketing Loyalty Solutions:
With offices throughout North America, MLS provides the support and direction needed
to manage your customer base effectively.
MLS’s innovative work with web enabled solutions for the powersports retail
channel has made it one of the fastest growing companies in the space. MLS’s
products and services help dealers and OEM’s acquire more customers, keep
customers as service customers, improve service retention, increase accessory spend
levels and increase next purchase loyalty.
Media Contact:
Darcy McNamara
Phone: 1.866.757.0750
Email: Darcy.McNamara@marketingloyalty.com
Website:www.marketingloyalty.com