This new product is currently included as part of the BRP CO-OP advertising program. Certified BRP Powersports dealers using this system can redeem up to 50% of their cost.

When Powersports Dealers are looking for the right Customer Retention Management program they look to their OEMs for guidance. Currently, Marketing Loyalty Solutions’ CMS program is endorsed by 6 of the major Powersports OEMs – Arctic Cat, Honda, Eton, KTM, Suzuki and BRP.

Any dealer currently participating in the program can inquire with their OEM to have customer’s warranty information downloaded directly to the system as a hassle free benefit.

“Through our experience and close relationships with our customers, Marketing Loyalty Solutions Inc. has created program options suited to the growing Powersports Industry. This product can achieve up to 47% Return on innvestment”, says Darcy McNamara, Manager of Business Development for Marketing Loyalty Solutions.

Powersports Dealers who have used previous versions of the CMS system provided their input in creating the new upgrade. Stephen Beida of Beida’s Powersports says, “I have been using the MLS follow up system for the past two years and the efficiency we have experienced versus producing our own in house mailers has been tremendous. Now with the online access to our customer database we are able to manipulate data with ease. We are also seeing higher than ever penetration levels of customers bringing back their units for regularly scheduled maintenance.”

Marketing Loyalty Solutions Inc., (MLS) has over 20 years of experience in Powersports and Automotive Customer Management service and is a division of RBI Inc. a Business Intelligence Firm offering organizations customized solutions for information management needs.

Media Contact:

Jennifer Pain-Andrejin
Phone: 1.866.757.0750
Email: jennp@marketingloyalty.com
Website:www.marketingloyalty.com

Keeping in touch is the key to success. Recent statistics from Marketing Loyalty Solutions show, in less than a year, accessory sales can increase 11% simply by keeping in touch using the Customer Management System (CMS).

Powersports dealers report their customer retention strategy has played a major role in increasing their bottom line. After implementing a customer retention solution, the return on investment is easily measured as a dealer’s service and sales levels improve.

How do you choose the right Customer Retention Solution? Whatever product or service you purchase it should pass the following checklist.

   Is a system endorsed by your OEMs
   Has Powersports industry experience
   Offers Flexible Print on Demand applications
   Includes Data base management
   Does all the work for you
   You receive a great Return on Investment

Many companies offer software you manage yourself including set up, printing maintenance and upgrades.

Also, many companies offer many years of experience in printing or direct marketing, but few offer expertise in Powersports. Choose a provider that knows your business and is endorsed by your OEMs. This will allow you to use your COOP programs as well as having the follow up customized to each of your customers.

From the motorcycle enthusiast to the hunter with his utility ATV each of your customers is unique. Your marketing should be personalized to match. Print on Demand direct mail offers high quality customized mailings based on your database. They are mailed to who you want, when you want and are customized to each individual customer.

Best practices for follow-up include:
  • A plan for multiple points of contact
  • Seasonal contact
  • Know your audience
  • Personalize each touch

Again, many outfits will offer great software or even a great direct marketing campaign, but will each piece be personalized to your customer? Not just their name but the unit they purchased, how long they’ve owned it and when they are due for maintenance. All of these touches make your loyal customers feel special and connected to your dealership.

Once you’ve chosen your product and implemented your program how do you measure success? Ensure your supplier can offer data that shows how many marketing pieces were mailed, when they were sent and they should also include a database that will generate sales reporting so you can follow up on the success of your campaign.

Remember – the more you interact with your customer the stronger the retention and loyalty.

Marketing Loyalty Solutions Inc. (MLS) is a division of RBI Inc., a Business Intelligence Solution provider offering customized solutions to information management needs.

With over 20 years experience in both the Automotive and Powersports industries MLS uses industry experts and an in house team to offer a loyalty product for the unique needs of Powersports Dealers and is endorsed by OEM’s such as Arctic Cat, BRP, Eton, Honda, KTM and Suzuki.

Media Contact:

Jennifer Pain-Andrejin
Phone: 1.866.757.0750
Email: jennp@marketingloyalty.com
Website:www.marketingloyalty.com