The Customer Management System (CMS) provides you the tools you need to stay top of mind with your loyal customers.
Using one to one marketing through prospecting and follow-up systems CMS targets customers through qualified advertising.
Your CMS Solution will:
- Keep your customers coming back
- Calculate retention rates
- Measure Recency
- Measure Frequency
- Establish Monetary Value of each custome
r
- Manage customer requirements
Turn Key Solution: Marketing Loyalty Solutions manages the entire program reducing your costs and giving you more time to focus on sales.
Increase Sales: Direct Marketing campaigns are a proven method to increase service business, accessory sales and increase future unit purchases.
Reduce Your Costs: Your Customer Management System sends professional mailings with postage included at a fraction of the cost per customer you would pay managing a similar system in house.
Save Time: No installation required. Online Access anywhere, anytime.
Customized Mailings: automatically sent to your customers from your database. Your mailing is personalized, targeted and seamless with measurable results.
Real Time Reporting: Reporting is an integral part of the system. With real time reports you will know when your customer was contacted, what the targeted message was, when it was received and when the customer returns to your dealership.
ROI: Realize Upwards of 47% Return on Investment!
This is achieved due to Marketing Loyalty Inc’s direct mail expertise based on the following criteria:
1. Design and packaging
2. Effective message
3. Personalized message
4. Relationship database
5. Timing and Reminders
6. Incentive
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